SEO & AI Optimisation for Irish Businesses
Waterford AI helps Irish businesses rank on Google and get cited by AI tools like ChatGPT, Perplexity, and Google Gemini — through expert SEO and Generative Engine Optimisation (GEO).
Search is changing. Millions of people now get answers from AI tools instead of clicking Google links. GEO is the new SEO — and we are one of the first agencies in Ireland offering it as a structured service. Based in Waterford, serving businesses across all of Ireland.
SEO vs GEO — what is the difference?
SEO
Search Engine Optimisation
Optimising your website to appear at the top of Google search results when people search for your services. Still the foundation of online visibility.
- Technical performance (speed, mobile)
- Keyword-optimised content
- Backlink building
- Google Business Profile
- Structured data / schema
GEO
Generative Engine Optimisation
Structuring your website so AI tools — ChatGPT, Perplexity, Google Gemini, Claude — can read, understand, and cite your business in their answers.
- Clear, structured FAQs
- FAQPage & Service JSON-LD schema
- AI crawler access (GPTBot, ClaudeBot)
- EEAT content signals
- Consistent NAP data across the web
What SEO & GEO can do for your business
Rank Higher on Google
Technical SEO, structured data, fast page speeds, and optimised content that moves your website up Google's search results.
Get Cited by AI Tools
GEO optimisation structures your content so ChatGPT, Perplexity, Gemini, and other AI tools can read and recommend your business.
Sustainable Traffic Growth
Unlike paid ads, SEO delivers compounding results — traffic that grows over time without ongoing spend per click.
Content That Ranks
SEO-optimised service pages, blog posts, and FAQs targeting the keywords your customers actually search for.
Local SEO for Ireland
Dominate local search results in your city — Waterford, Cork, Dublin, Kilkenny, Wexford — with optimised Google Business Profile and local schema.
Measurable Results
We track rankings, traffic, and conversions — so you can see exactly what impact the SEO work is having on your business.
Our SEO & GEO services
Technical SEO Audit
A full audit of your website's technical SEO — page speed, mobile usability, crawlability, structured data, and Core Web Vitals.
On-Page SEO Optimisation
Optimising your existing pages — titles, meta descriptions, headings, content, and internal linking — for target keywords.
Schema & Structured Data
Adding JSON-LD schema markup so Google and AI tools understand exactly what your business does and who it serves.
GEO Content Strategy
Creating FAQ pages, service pages, and structured content specifically designed to be cited by AI search tools.
Local SEO
Optimising your Google Business Profile and adding local schema markup to rank in searches like 'accountant Waterford' or 'AI agency Ireland'.
SEO Content Writing
Keyword-researched blog posts and service pages written to rank on Google and answer the questions your customers are asking.
AI Crawler Optimisation
Configuring your robots.txt and site structure to ensure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) can access and index your content.
Ongoing SEO Retainer
Monthly SEO management — tracking rankings, publishing new content, building links, and continually improving your search visibility.
How we improve your search visibility
SEO Audit
We audit your current website — identifying technical issues, keyword gaps, and the biggest opportunities for improvement.
Strategy
We create a prioritised SEO and GEO plan — what to fix, what to create, and what to optimise first for maximum impact.
Technical Fixes
We implement technical SEO improvements — page speed, schema markup, structured data, and crawlability fixes.
Content & Pages
We create or optimise service pages, FAQ content, and blog posts targeting your most valuable keywords.
Track & Improve
We monitor rankings, traffic, and AI citations — reporting on progress and continuously improving your visibility.
Industries we serve
SEO & GEO — frequently asked questions
What is GEO — Generative Engine Optimisation?
GEO stands for Generative Engine Optimisation. It is the practice of structuring your website content so that AI tools — like ChatGPT, Google Gemini, Perplexity, and Claude — can find, read, and cite your business when users ask relevant questions. Just as SEO helps you rank on Google, GEO helps you appear in AI-generated answers.
What is the difference between SEO and GEO?
SEO (Search Engine Optimisation) focuses on ranking in traditional Google search results. GEO (Generative Engine Optimisation) focuses on being cited and recommended by AI search tools like ChatGPT, Perplexity, and Google's AI Overview. Both are important — SEO gets you found on Google; GEO gets you mentioned when someone asks an AI about your industry.
How much does SEO cost in Ireland?
At Waterford AI, SEO and GEO projects start from €800 for a technical SEO audit and implementation. Ongoing SEO retainers start from €400 per month. We provide a clear scope and quote after a free consultation.
How long does SEO take to show results?
Technical SEO improvements (page speed, schema markup, structured data) can show results within weeks. Content and keyword ranking improvements typically take 3–6 months. GEO results — being cited by AI tools — can happen faster, as AI models update more frequently than Google's index.
Can you optimise an existing website for SEO and GEO?
Yes. We work with existing websites regardless of platform — WordPress, Next.js, Shopify, Squarespace, and others. We audit your current SEO, identify the biggest opportunities, and implement improvements systematically.
Related services
Ready to rank on Google and get cited by AI?
Book a free SEO audit with Waterford AI. We will review your current visibility, identify the biggest opportunities, and give you a clear action plan.